Open Graph: The latest and the greatest

This week for our Big Data class, I was asked to write about Open Graph. What is it? How will it be useful? What are the drawbacks? And what’s the latest and the greatest in Open Graph news?

A simple Google search for open graph brings up myriad posts related to application development for Facebook and, most importantly, a breaking news story about new open graph applications allegedly being implemented this week.  So what is open graph? And why should be we care that new applications for Facebook will be using it?

To answer this question, I found this video to be quite helpful in explaining what open graph is and what it means for companies and marketing.  It’s a 20-minute video, but provides knowledgeable insight into the future of marketing for companies on facebook.

To boil it all down to a single point, open graph on Facebook is a means by which to keep up with everything you click “like” on–whether you’re viewing it through facebook or viewing it on another website.  It integrates all the things you like, lets you know which of your friends like it and serves as means not only for Facebook, but for companies to make money in a new kind of marketing. Just as celebrity endorsements have been used for years to recommend products, Facebook’s open graph now give you the opportunity to get recommendations not from celebrities, but from the very people you know.

Previously, the open graph allowed users to like links to articles and content.  Here’s a quick video about Open Graph that was made when the idea was first introduced in April 2010.  Beginning tomorrow, users will be able to share their actions and activities.

According to this business insider article:

Until now, we’ve only had our hands on a few Open Graph apps like Washington Post Social Reader and Spotify. These apps let friends know when you’re listening to or reading.

Here’s how it’s going to look:

facebook open graph timeline

Each Open Graph app gets its own “verb” like ran, listened, cooked, watched or read. These verbs show friends how you’re interacting with something in your digital life.

If you spy a friend listening to a song, you can even hop in and start listening with your friend, at the same point in the song as he or she is.

Want to know more?  Here’s a few more links for your perusal:

Here’s Zuckerberg’s reveal in September 2011 of changes coming to Facebook.

Here’s Facebook’s page on Open Graph.

What tomorrow’s changes are.

Did I explain that well enough?  Leave a comment and let me know your thoughts and questions.

One Comment on “Open Graph: The latest and the greatest”

  1. One night on the often revealing and highly meditative hr long drive back from Atl to Ath my girlfriend and I got into a heated discussion about the origins of the general population’s obsession with celebrity activity. What began the discussion was the recent uproar all over twitter about Beyonce and Jay-Z’s newly born baby. As a minority who does not engage in the twitter revolution at times I am oblivious to the current hip trends and topics. And frankly sometimes I bask in my ignorance. In my opinion the majority of “social” media sites create not social behavior but isolation. The proper term should be “anti-social” media.

    Open graph takes this social media approach to a whole other level. The reason why most people follow and pretty much stalk their favorite celebrity is because of the difficulty to reach and have a personal relationship with that celeb. So online stalking and watching and listening to every single movie/tv show/interview/ song allows people to be closer to these seemingly immortal individuals. Now you mean to tell me people can no longer figure out what their “friends” like without the aid of open graph platforms? Do I really have to log into facebook or spotify to figure out who my “friends” favorite band and artist are? What movies they like to watch etc? What happened to the good ol’ conversation? Remember the good ol days when you were eager to get to school to sit around the lunch room table and discuss what concerts you snuck ( I wonder if wordpress knows snuck is the past tense of sneak i guess its informal… the little red line wont go away) out to the night before which movies you saw and what happened on the Chappelle Show?

    Forgive me i might be an old runt who fears the world turning into the world in Wall-E but i treasure face to face conversation it helps me to remember that its all real…

    60 companies think this is a good idea i notice Pandora is not on there. Lets see who jumps on the bandwagon next.

    Well I guess its kinda cool…

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