Open Graph: The latest and the greatestPosted: January 17, 2012
This week for our Big Data class, I was asked to write about Open Graph. What is it? How will it be useful? What are the drawbacks? And what’s the latest and the greatest in Open Graph news?
A simple Google search for open graph brings up myriad posts related to application development for Facebook and, most importantly, a breaking news story about new open graph applications allegedly being implemented this week. So what is open graph? And why should be we care that new applications for Facebook will be using it?
To answer this question, I found this video to be quite helpful in explaining what open graph is and what it means for companies and marketing. It’s a 20-minute video, but provides knowledgeable insight into the future of marketing for companies on facebook.
To boil it all down to a single point, open graph on Facebook is a means by which to keep up with everything you click “like” on–whether you’re viewing it through facebook or viewing it on another website. It integrates all the things you like, lets you know which of your friends like it and serves as means not only for Facebook, but for companies to make money in a new kind of marketing. Just as celebrity endorsements have been used for years to recommend products, Facebook’s open graph now give you the opportunity to get recommendations not from celebrities, but from the very people you know.
Previously, the open graph allowed users to like links to articles and content. Here’s a quick video about Open Graph that was made when the idea was first introduced in April 2010. Beginning tomorrow, users will be able to share their actions and activities.
According to this business insider article:
Until now, we’ve only had our hands on a few Open Graph apps like Washington Post Social Reader and Spotify. These apps let friends know when you’re listening to or reading.
Here’s how it’s going to look:
Each Open Graph app gets its own “verb” like ran, listened, cooked, watched or read. These verbs show friends how you’re interacting with something in your digital life.
If you spy a friend listening to a song, you can even hop in and start listening with your friend, at the same point in the song as he or she is.
Want to know more? Here’s a few more links for your perusal: