NEW CNN.com Proposal Letter

Mr. Sharpe,

My name is Andrea Feminella, and I’m a master’s student at the University of Georgia. I have a bachelor’s degree in Public Relations and English and am currently working as a graduate assistant at UGA’s New Media Institute.

For this semester, myself and nine other graduate students have been tasked with giving a few prospective companies a marketing edge in the burgeoning field of Big Data. Big Data is the information that people freely contribute online, which tech-savvy companies then compile and quantify to get a better understanding of the constituents they serve. Under the guidance of Dr. Scott Shamp, Director of the New Media Institute, we will research what’s currently being done and create original ideas and plans for the few companies we feel could get the most growth out of using this new technological tool. We will specifically focus on Facebook’s Opengraph as the vehicle to gather Big Data. With its 800 million users worldwide, Facebook is one of the best ways to get the most beneficial information for companies today.

The reason why I chose CNN as my personal area of focus is the potential for Big Data to grow CNN.com exponentially. As one the of the most popular news websites, CNN.com is in a constant battle to stay at the forefront of online news, trying to grow their readership while still retaining the loyalists that already choose CNN.com. In this battle, I propose that Big Data can be a huge asset by way of Facebook applications. Imagine if CNN.com had a Facebook application that would take social readers to the next level, where it would recommend stories based on what your friends are talking about.

This idea is just one of ways Big Data can enhance CNN.com’s relationship with its readers. This semester, I would like to develop this idea into detailed plan that would explain the execution of such a concept and the audience it would benefit the most from it. After reading your email, I’m sure you agree that active support from CNN is crucial in order to achieve the most effective plan for CNN.com’s needs. I would be happy to tour CNN and meet with the social media development staff. Thank you in advance for all of your support. In return for your generosity, I will devote at least eight hours a week to designing the best possible Big Data plan for CNN.com. This is a new technological frontier, one I believe CNN.com deserves to be a part of.

Thank for your time, I look forward to creating something worthy of CNN.com’s attention.

Sincerely,

Andrea Feminella

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