Inspiration from ArtfinderPosted: February 20, 2012
Artfinder was one of those new Facebook timeline apps that recently went live and was accessible to any and all Facebook users that sought it out. In brief, Artfinder is your go-to app for anything and everything “great art”. If art had a home on the web- this would be its home. Besides the ability to search and discover art from the already over 500,000 collected works, the IPhone app, in conjunction with the Facebook app, will scan, photograph, and recognize paintings and works of art you may see while perusing any museum or gallery. Facebook comes in by allowing the user to share favorite works of art with “friends” by posting on your timeline. This display on your timeline will allow friends to click on the art posted and begin to discover new art for themselves.
Pretty neat right? If that type of art is your thing…
Although there may be those sharpie artists that are fans of what society considers “great art” and worthy of being in museums, galleries, and on Artfinder- but Artfinder is lacking for the individual, personal, current, creative artist. And by design, the intention of Artfinder was to collect, gather, and “pin,” shall I say, the already great works- not to share personal works and aid in self promotion.
But not all is lost when looking towards Artfinder- the ability to collect and create your own art portfolio based on art to your liking and be able to access this accumulation of favorites without going through the whole search process is one key feature we may be able to learn from.
While researching Artfinder and further researching and thinking about Sharpie, taking elements and cues from sites and apps such as Artfinder, Pinterest, and even sometimes Delicious all combined with Facebook is a great start and this function is something that Sharpie’s social network setup is lacking. Other realization has been that Sharpie FIRST AND FOREMOST is a COMPANY first– a company that has added the community aspect as a secondary means of constituent interaction. When you look at Artfinder and Pinterest- these sites are COMMUNITY first and product pushers second (if at all). Customers are not stupid- with a company they know about marketing, advertising, and product tactics- there will always be a product motive. With Sharpie attempting the community feel, there may be this lack of trust (because of the product push) and because what consumers and artists are getting out of giving up their data may not be that beneficial- for now.
Sharpie’s Facebook connect function (currently and in my opinion) is intimidating- by accepting with FB Connect, Sharpie has access to all of my basic info, profile info, can send me emails, post to FB AS ME?!?!, and access my data at any time, anywhere, anyhow even when I am not using the application- It is my belief that this intense data collecting is causing users to opt for just “LIKING” Sharpie’s Facebook page instead and or signing up for their home base website through other not so invasive means.
Sharpie is a company that is trying to be and become a community. By taking a look at other companies such as Artfinder and Pinterest and all their offerings, Sharpie may be able to tweak their social communications with constituents to GET THEM, and further deepen that consumer/company relationship.