An extra four…

Explanation of Data

  • Structured/Unstructured
  • Open/Closed
  • Permeable
  • and how and where Facebook & the Open graph fit in the mix


  • the difference between just having data and using that data
  • giving examples- such as the use of Triggers, previous searches, using information voluntarily dispersed on Facebook such as location, occupations, likes, favorites, etc


  • What the Facebook IPO means for the REALLY GETS ME movement


  • Using Moneyball as the prime example
  • Spelling out the Really Gets Me
  • Making the Data work

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