More chapter topicsPosted: February 27, 2012
I like Jackie’s ideas for the other four chapter topics…and here are a few more.
Expanding on the personalization topic she talked about, we could also include how personalization versus aggregate data is important when it comes to the consumers.
- how it works
- what the information pulled from it is being used for
- Facebook Connect
Facebook privacy (Dr. Shamp touched on this in his regulation section)
- where your data is going
- US vs. Europe
- the creep factor and how RGM can avoid being creepy
Company regression equations
- Finding out what the “Y” of your company is
- How to get the most out of data to achieve this goal