More chapter topics

I like Jackie’s ideas for the other four chapter topics…and here are a few more.

Expanding on the personalization topic she talked about, we could also include how personalization versus aggregate data is important when it comes to the consumers.


  • how it works
  • what the information pulled from it is being used for
  • Facebook Connect

Facebook privacy (Dr. Shamp touched on this in his regulation section)

  • where your data is going
  • US vs. Europe
  • the creep factor and how RGM can avoid being creepy

Company regression equations

  • Finding out what the “Y” of your company is
  • How to get the most out of data to achieve this goal


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