Ticketmaster and Digital Advertising AlliancePosted: March 28, 2012
Ticketmaster it’s where you go to buy Justin Bieber tickets before they sell out, find tickets to March Madness, or maybe buy tickets for your family to the upcoming Disney on Ice. Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors. It’s obvious Ticketmaster knows what they are doing when it comes to selling tickets to an event, but now they are engaging in social media.
Ticketmaster is now using the Facebook Open Graph to make a social experience of events all about you – the consumer. The product is called, Ticketmaster’s Ticketing App and it’s now available on Facebook. With the application you can learn about upcoming events and purchase your tickets directly through Facebook, I mean, that is where people spend most of their time online, right? But Ticketmaster doesn’t stop at the convenience factor of being able get your tickets in one place, the new app really starts to understand you and your preferences.
One personalized feature includes recommendations to upcoming shows based on what you listen to through online music services such as Spotify, and others. Wow, cool right? It gets better- Ticketmaster’s new interactive social seat map shows people where their Facebook friends are sitting in a venue, so you can choose your seat by them or maybe just look for your crush, who know is also going to the show. Once you purchase your ticket you can share your seat tag to your friends.
The app has already been a success for both the user and the company. The user can now purchase tickets to events based on recommendations personalized for them and also find where all their friends are sitting. The social seat map lifts engagement and traffic back to Ticketmaster.com by 33 percent more than non seat-generated content. It’s a win-win all around and the app will continue to have benefits for both sides.
Digital Advertising Alliance
The Digital Advertising Alliance (DAA), is a coalition of the nation’s leading media and marketing trade associations. The DAA and its program participants have started to address consumer privacy protection, something that is very important when it comes to using big data. People want to know how, why and where their data is being used, so the DAA has created the DAA Self-Regulatory Program.
This program gives users a functional understanding of, and greater control over, the ads that are customized based on their online behavior, aka that trail of information you leave in cyberspace. This recent initiative means several things for the consumers, companies, and businesses engaged in online behavioral advertising.
For consumers, this initiative provides a basic overview of online advertising and how it works. Not only can users understand how their data is being used to target them for ads, they now have the option to opt-out from online behavioral ads served by companies participating in this approach. Finally, consumers can also file a complaint about an ad that violates the Principles. The self-regulatory program gives the consumer both transparency and choice regarding the collection and use of their web viewing data.
Companies that engage in online behavior tracking are urged to participate in the DDA program but even those that don’t join are encouraged to inform consumers about their data practices and display the advertising option icon (so people can opt out if they choose)
The DAA has launched a campaign utilizing three videos to inform consumers about internet based advertising and online privacy. They are going all out with this campaign, it’s one of the largest U.S. consumer privacy campaigns ever.