Yahoo! and EPICPosted: March 29, 2012
Do You Hadoop!?: How Yahoo! Initiated the Data Processing Framework That Could Change the Game
Yahoo! is currently the world’s most visited homepage, and with almost half a billion users each and every month, it is certainly racking up massive amounts of data on every single one of those users. From your online shopping preferences to celebrity and gossip interests, Yahoo! knows where you’ve been and what you’ve been doing. And with such vast amounts off personalized data, Yahoo! was among the frontrunners on the worldwideweb that realized this data could be leveraged into a real money-maker.
When Yahoo! first pioneered the big data front with the creation of Hadoop in 2006, companies hadn’t yet recognized the potential of these data sources. Knowing a person’s individual interests and the ways that they spend their money and time is the key to directing relevant advertising dollars, gaining consumer loyalty, and a million other possibilities that have yet to be discovered. Hadoop, a data processing and analyzing venture that Yahoo! initiated and has led for the past six years, “relies on an active community of contributors from all over the world for its success,” according to Yahoo!’s Hadoop blog. These “contributors” are mainly facebook users who generate terabytes of data each day, and this big data is stored and analyzed within Hadoop’s software framework. Yahoo!, as well as facebook and Google, have been among the leaders in figuring out what the heck to do with big data sources, and Yahoo!’s investment in Hadoop has shown that the amount of data generated requires a data processing software to match.
Just like Yahoo!, Hadoop is still growing and realizing the potential of big data sources. With unlimited amounts personalized data being freely contributed via social media daily, big data has already changed the game. Hadoop and Yahoo! are combining forces to make sense of all this data, and with the technology and creativity of these two companies, the possibilities are endless.
To learn more, check out Hadoop’s blog at: http://developer.yahoo.com/blogs/hadoop
EPIC (Electronic Privacy Information Center): Defending Your Privacy
EPIC has been a big player in the privacy game since 1994, and it isn’t going anywhere anytime soon. As long as there are big corporations trying to find ways to make more efficient use of the data that we supply freely, whether on social media or search engines, EPIC and other organizations like it will be there to try and stop them. Wired magazine quoted EPIC as making “everybody else at the table look moderate. It’s the old good-cop-bad-cop routine,” but this is typical for an organization that is so concerned about protecting us from the evils of corporate America. Our data is being carefully watched by all sorts of online companies, and these companies are using this data to profit. The Electronic Privacy Information Center aims to make sure that the ways these companies are profiting from our data don’t violate any of our First Amendment rights or breach our individual privacy.
EPIC has noble intentions, but with social media trends showing that we are continuing to share more and more about our personal lives with the world, how can they continue to defend our privacy if we don’t want these things to be kept private in the first place?