Ticketmaster it’s where you go to buy Justin Bieber tickets before they sell out, find tickets to March Madness, or maybe buy tickets for your family to the upcoming Disney on Ice. Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors. It’s obvious Ticketmaster knows what they are doing when it comes to selling tickets to an event, but now they are engaging in social media.
Ticketmaster is now using the Facebook Open Graph to make a social experience of events all about you – the consumer. The product is called, Ticketmaster’s Ticketing App and it’s now available on Facebook. With the application you can learn about upcoming events and purchase your tickets directly through Facebook, I mean, that is where people spend most of their time online, right? But Ticketmaster doesn’t stop at the convenience factor of being able get your tickets in one place, the new app really starts to understand you and your preferences.
One personalized feature includes recommendations to upcoming shows based on what you listen to through online music services such as Spotify, and others. Wow, cool right? It gets better- Ticketmaster’s new interactive social seat map shows people where their Facebook friends are sitting in a venue, so you can choose your seat by them or maybe just look for your crush, who know is also going to the show. Once you purchase your ticket you can share your seat tag to your friends.
The app has already been a success for both the user and the company. The user can now purchase tickets to events based on recommendations personalized for them and also find where all their friends are sitting. The social seat map lifts engagement and traffic back to Ticketmaster.com by 33 percent more than non seat-generated content. It’s a win-win all around and the app will continue to have benefits for both sides.
Digital Advertising Alliance
The Digital Advertising Alliance (DAA), is a coalition of the nation’s leading media and marketing trade associations. The DAA and its program participants have started to address consumer privacy protection, something that is very important when it comes to using big data. People want to know how, why and where their data is being used, so the DAA has created the DAA Self-Regulatory Program.
This program gives users a functional understanding of, and greater control over, the ads that are customized based on their online behavior, aka that trail of information you leave in cyberspace. This recent initiative means several things for the consumers, companies, and businesses engaged in online behavioral advertising.
For consumers, this initiative provides a basic overview of online advertising and how it works. Not only can users understand how their data is being used to target them for ads, they now have the option to opt-out from online behavioral ads served by companies participating in this approach. Finally, consumers can also file a complaint about an ad that violates the Principles. The self-regulatory program gives the consumer both transparency and choice regarding the collection and use of their web viewing data.
Companies that engage in online behavior tracking are urged to participate in the DDA program but even those that don’t join are encouraged to inform consumers about their data practices and display the advertising option icon (so people can opt out if they choose)
The DAA has launched a campaign utilizing three videos to inform consumers about internet based advertising and online privacy. They are going all out with this campaign, it’s one of the largest U.S. consumer privacy campaigns ever.
In class Thursday we reviewed “Really Gets Me” and what we need to include in our projects:
- Got to use data
- Must use social media- we will use Facebook obv.
- Must be an App- so we can get those permissions for data
- 2 way street- why do I (your company) get out of it? What do they (consumer/user) get out of it?
- Must be real(ism)- Is it realistic?
I like everyone ideas on the additional four chapters. Sometimes procrastination has its advantages. Believe it or not these are the four topics I was going to think of before you all did.
1. Types of data – a explanation of different types of data, why they are important and how each type is used/can be used
2. Competition – how other companies are using this data already, good examples and bad examples of companies
3. Personalization – definitely important to include, like Jackie said we may want to look at the difference between having the data and using the data effectively, include examples.
4. Future Technology – I agree with Ben it’s necessary to include where big data is going and what could be expected for the future.
As technology continues to improve and more digital applications are being created – the healthcare industry doesn’t want to be left in the dust. Since mobile health apps generated a revenue of 718 million last year , there’s very good reason to be very dust free. Development of health and medical applications are opening new and innovative ways for technology to improve health and healthcare (or at least they hope so). There have been several studies about the actual effectiveness of these applications but I wanted to focus on what is already being offered out there on Facebook.
Most of the apps focus on three health categories: fitness, nutrition, and mind/body. Fitness apps allow you to keep track of your work out plans, create your own workouts and share your progress with your friends through Facebook. Of course you only share the good stuff, right: whoops, forgot to post the bag of pizza-flavored cornnuts I just inhaled! The nutrition apps help keep track of nutrition goals – such as calorie counter, nutritional information, and recipes. The mind and body apps are created to help with emotional and mental health – with apps like “mind games” designed to keep your brain active. And then further from the standard are more alternative choices, like zen/buddha apps that provide tips for mediation and inspiration. There are also several apps that focus on relationships- these apps are suppose to help you develop better relationships with your friends, family, and loved ones.
I think they are off to a good start, trying to see what sticks and what stinks, but for now these apps are only applicable to people motivated to improve or change their health behaviors/habits, are actively engaging with the applications, or just straight technology-lovers. It takes a lot of time and effort to remember to log-in and enter the last thing you ate in your calorie count app (cornnuts).
I did a quick search of “health” apps on my Facebook – I didn’t find any apps that would be useful to myself or even seemed legit to health in general.
When I was more specific in my search terms, such as “fitness” and “nutrition”, I still was not able to find legitimate apps that I would feel comfortable giving consent to my information. Think back to the quiz apps: aka “what disney princess you are” – probably just an app taking your information for other people to use. Don’t know about that? Well it’s a whole ‘nother story.
I appreciate that there is a wealth of health information within our finger tips, but I know there is still work to be done beyond these superficial apps. Preventive care is very important in having a healthy life – and I think so far they are doing a good job of promoting that with exercise, nutrition and mental health. However, I think that as technology continues to excel, more apps can be created to help people with existing medical conditions, whether it’s keeping track of their prescriptions, or managing their diabetes.
I’m Jessika Boedeker a graduate student in the Grady School of Journalism at the University of Georgia. My concentration is health and medical journalism and I have an interest in the evolving role of social media in health communication.
I’m currently taking a Big Data seminar within the New Media Institute at UGA. Throughout this seminar my class and myself will be working to find new and creative ways to apply the consumer data that is available through Facebook’s Open Graph. I will be focusing on AutoTrader to show you how this application of data can be integrated into your marketing plan allowing you to reach a new group of constituents. Utilizing this data more efficiently will show your users that Auto Trader “really gets them”.
I can see from research that AutoTrader is already very active and engaging within the social media realm, through Facebook and Twitter. AutoTrader allows people to buy and sell cars – so why not reach the people who love cars the most? Car enthusiasts. There is definitely an opportunity to use the data available to influence your car enthusiast users. Looking through different car Facebook pages, I have found there is quite a variety of them. For instance, Mustang has at least 12 different pages with one of the pages having over 2 millions “likes”. AutoTrader could connect with these car lovers by using “keywords” such as cars, car brands, and “likes” of car pages, to push these consumers to your site. Also by using an individual’s location you can notify them when a car is available in their area, in this case a mustang. Focusing on building a trusted community among car enthusiasts will not only bring more users to your site but more cars listed and sold.
Over the next 3 months I plan to devote a minimum of six hours a week to this Auto Trader project, ultimately improving the effectiveness of data collected through Facebook and increasing your reach to your most valuable constituents. If you are interested in working with me on this project I would like to request an introductory phone call, follow up correspondence on email of no more than 5 times over the next 2 months and attendance of our show-off day, May 5th, 2012. On this day I will present you an entire packet displaying my work for Auto Trader. Please feel free to contact me with any additional questions. Thank you in advance for helping me make this project a reality.
Things we talked about in class last week:
Burn Rate- how fast you crank through your investment funds
- time X money = Burn Rate
Conclusion: We were supposedly behind on our burn rate but I think we are doing pretty well now that we have our companies assigned and some ideas floating around.
Spent some time looking at:
- -Intel Museum of Me
- -Schweppes App
- -Take this Lollipop
Conclusion: We think this is cool but what’s the point?
New term: non-linear fiction: multiple story lines; doesn’t follow a single story
Personalization: We spent a lot of time talking about this and my notes don’t make sense. So if you have any questions about it I would ask William he did a good job explaining it.
Finally, we discussed potential companies and ideas.