Class Notes 2/10/2012. What about Raven: Raven’s Rules

“I saw  words I didn’t understand… so i thought he was a foreigner” -Anonymous

Begin to implement knowledge from articles & class  into ideas when thinking about the client package.

Format for Facebook download profile- HTML

Europe v Facebook- Why do European countries view privacy different from America? Should/Will America follow Europe to enforcing stricter privacy laws?

http://www.nytimes.com/2012/02/06/technology/06iht-rawdata06.html?_r=1&ref=global-home

Weblining- Companies denying individual service because of digital footprint.  Basically one can be denied service or  penalized due to his online behavioral patterns- or of patterns of individuals with similar shopping habits.

http://www.nytimes.com/2012/02/05/opinion/sunday/facebook-is-using-you.html?scp=1&sq=Facebook%20is%20using&st=cse

Is it a good business plan to take action because of aggregate data?

**Tyranny of the anecdote.

Cookies-

A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is used for an origin website to send state information to a user’s browser and for the browser to return the state information to the origin site.[1] The state information can be used for authentication, identification of a user session, user’s preferences, shopping cart contents, or anything else that can be accomplished through storing text data on the user’s computer.

Cookies cannot be programmed, cannot carry viruses, and cannot install malware on the host computer. However, they can be used by spyware to track user’s browsing activities—a major privacy concern that prompted European and US law makers to take action. Cookie data can also be illicitly disclosed by hackers to gain access to a victim’s web account. [where would we be without good ol’ wikipedia]

Can Facebook meet IPO expectations?

http://www.npr.org/2012/02/02/146265443/will-facebooks-shares-be-worth-the-price

*News hole- Spaces in a newspaper that cannot be filled with advertising.

*Companies R&D (research & development) are connected to P&L (Profit & Loss) – Must monetize r & d ideas. NMIX can offer ideas not connected to P&L.

Make ideas reasonable and accomplish…able

Figure out algorithm company can use to better connect with  their constituency.

SHAMP WILL BE OUT NEXT WEEK 2/16/12 Meet same time same place- come ready to discuss emails with reps and company ideas.