WebMD Introduction

Dear prospective client,

My name is Jessica Luton and I’m a health and medical journalism graduate student at UGA. As a part of a new media course this semester, our class has been tasked with helping companies just like you make efficient use of the mounds of data that are accessible via Facebook using the Open Graph, a platform in Facebook that allows for frictionless sharing and storage of thousands of pieces of valuable data from users. With this information, our goal is to show your readers that “you really get them.” With this offering, WebMD will be able to offer more personalized health information to their clients, a goal that will most likely result in a strong online social media following and interaction from your readers, as well as increased interaction on the WebMD website.

The idea behind this project is to make use of the information that your readers are already sharing or liking on Facebook.  If a person shared a particular health-related news story, whether it be from WebMD or not, that information could be used to suggest catered and customized content into that person’s news feed.  If a person says they’re tired and drinking lots of coffee via a status update, WebMD could push content to that person about ways to increase their energy or the benefits of coffee.  This is just one example of what big data can do for you and your readers. In essence, WebMD becomes a personalized health coach service, offering up the advice that people need and want based on their interests.

I am fully prepared to spend anywhere from 6 to 12 hours on this project per week. All I need from you is a commitment to an introductory phone conversation, an agreement to no more than 5 emails over the course of the next few months and, further and most importantly, a firm commitment to attend our “Show Off” day on May 5, 2012 where you’ll be able to see my final proposal for the project, polished up and ready to be put into action. Thanks in advance for your willingness to participate in this project.  I sincerely look forward to working with you.

Best regards,
Jessica L. Luton